The challenge of this campaign was to create a seasonal autumn communication for a data-driven company while maintaining consistency with the brand's visual identity. The main challenge was balancing the company's established color palette—primarily green and yellow tones—with visual elements traditionally associated with autumn, such as oranges, browns, and earthy hues.
The chosen approach was to use autumn as a metaphor for the cycle of collecting, organizing, and maturing information. Elements such as harvests, orchards, and fruits were incorporated into the visual narrative to represent business opportunities, insight generation, and strategic preparation for periods of increased demand.
From a visual perspective, warm orange and golden tones were introduced to communicate the seasonal nature of the campaign, while the brand's signature greens were preserved as supporting elements to maintain recognition and visual consistency. This combination made it possible to create a relevant and thematic campaign without compromising the brand identity, turning the season into a natural extension of the company's business message.
The result was a campaign that successfully combined seasonal context, visual storytelling, and brand positioning, using the concept of a "data harvest" as a bridge between the company's analytical universe and the welcoming atmosphere of autumn.
https://www.figma.com/design/MHB2sbpJBMtmNCAEqdfBlb/Design?node-id=16-13&t=bzL3uby4kfVmI2b3-1