Category: Branding, Art Direction, UI Design, Motion Design, Generative AI
Objective: Create a launch campaign to introduce Sakura Line, a fashion brand inspired by the cultural intersection of Japan, Korea, and Brazil.
Sakura Line was conceived as a fashion brand inspired by the intersection of Japanese, Korean, and Brazilian cultural influences. The challenge was to introduce this positioning without relying on specific products or promotional campaigns, building brand awareness through values, identity, and storytelling.
To achieve this, the strategy was structured around four core brand pillars — Elegance, Expression, Connection, and Growth — which guided every aspect of the campaign. The user journey was designed in complementary stages: a social media carousel to spark interest and introduce the brand values, a landing page to deepen the brand narrative, and a fashion film to transform these concepts into an emotional and visually memorable experience.
Sakura Line – From the East to You
A launch campaign created to introduce Sakura Line as a brand that connects Eastern cultural influences with the diversity and authenticity of the Brazilian audience.
Rather than focusing directly on products or fashion trends, the campaign was designed as an emotional journey built around four key brand pillars: Elegance, Expression, Connection, and Authenticity.
Developed as the destination of the launch campaign, the Sakura Line Landing Page expands upon the brand's positioning through a visual narrative inspired by the intersection of Japanese, Korean, and Brazilian cultures.
Rather than focusing on products, the experience introduces the brand's core values—cultural connection, individual expression, and contemporary design—transforming curiosity into understanding and strengthening Sakura Line's identity before audiences encounter future collections.